Conversion optimisation.
Review the buying flow. Make targeted changes.
Review the buying journey
Where does buying become difficult?
Product page
Can I decide whether to buy this product?
The offer and selection need to make sense before anything reaches the cart.
- Are variants, availability and delivery times easy to find?
- Are price, contents and product information clear?
- Does selection work on a small screen?
Cart
Do I understand the total cost?
The cart should confirm the selection and make the next step clear.
- Are shipping costs and possible fees visible early enough?
- Can quantities be changed and items removed?
- Do discounts and additional offers remain understandable?
Checkout
Can I finish without unnecessary detours?
Forms, payment options and feedback are reviewed as one connected workflow.
- Do inputs and error messages work on a phone?
- Are appropriate shipping and payment options available?
- Is entered data retained when a step needs correcting?
Turn observations into specific changes.
A low conversion rate does not identify which part of a shop should change. We review the path from product selection to ordering: is information missing, are costs revealed too late, or does a form prevent the next step? Mobile use belongs in that review alongside the desktop experience.
The findings become concrete tasks for Shopware or Shopify. These could involve clearer variant selection, better cart feedback or fixing a checkout error. Additional offers and plugins are considered in terms of how they support the buying journey. Each change needs a reason and a result that can be checked.
What you receive
- Prioritised observations
- Agreed changes in the shop
- Review using available data
Review the effect before making the next change.
We consider available data, feedback and technical issues when prioritising work. Not every shop has enough traffic for a meaningful A/B test. Depending on the situation, specific usability problems, reproducible errors or observed drop-offs can also provide a basis for deciding what to address next.
Before implementation, we agree on how to recognise an improvement. This may be a working form step, use of a selection feature or a measurable change in buying behaviour. Comparisons also need to account for campaigns, the catalogue and traffic. We therefore agree on the relevant measure and how to record the starting point before comparing results.
Questions about conversion optimisation.
Can you implement improvements in the shop too?
Yes. A review can lead to defined development tasks for Shopware or Shopify. Suitable changes depend on the existing theme, installed extensions and technical capabilities. Connecting the assessment to implementation helps ensure the agreed result can be checked afterwards.
Do we need a new design first?
Not necessarily. If customers struggle with a selection, missing information or a technical fault, a targeted change may be more appropriate. We review the actual buying workflow before recommending a wider rebuild, including mobile use and existing dependencies.
What information helps with an initial assessment?
A shop URL, known issues, affected devices and existing analysis of product pages, the cart and checkout are useful. Specific customer feedback can help too. We do not need personal order or customer data in the initial inquiry and agree on any required access separately.
How can we assess whether a change worked?
That depends on the objective and available data. A reproducible error can be checked with a test case, while conversion conclusions need appropriate measurement and enough observations. We distinguish between these cases and consider other influences rather than treating every change as a sales increase.